Latency

Developing an improved design for Intuit Intelligence loading state that occurs between when the person asks a question and when the tool provides an answer.

Company

Intuit

Role

Lead Product Designer

Date

May 2026

Redesigning the space
between question and answer.

Customers got frustrated with the loading times of the response for their questions, and the current design did not help them feel like there was any progress being made on their request.

The Solution

Help customers see that we are making progress, so they feel less worried that our system is failing to come up with an answer.

Let’s create your next big idea.

Let’s create your next big idea.

Let’s create your next big idea.